Britannia Industries Limited, on 18th May 2017 had announced the launch of Good Day Wonderfulls, to strengthen the Company’s dominance in the highly competitive, INR 4000 crore category of Premium Cookies. The launch of Good Day Wonderfulls comes on the back of the insight that Indian cookie consumers are actively seeking newer, richer tastes.
“The mid-premium cookie segment has grown by 23% last year which clearly indicates that Indian consumers are upgrading to indulgent cookies. They now demand unique formats and richer cookie experiences” said, Ali Harris Shere, VP, Marketing. “Good Day Wonderfulls reflects the consumer's aspirations for new taste experiences in food. To deliver this, we have invested significantly in bringing new technology expertise into our fold" he added. Britannia Good Day Wonderfulls will take forward the ‘Smile More for a Good Day' philosophy of brand Good Day. The brand is launching a high decibel TV campaign, with an ad commercial starring Good Day’s brand ambassador and popular Bollywood star, Deepika Padukone and this will be supported through sampling to drive trials, consumer contests and social media activation.
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