Playing on the words “wealth” and health and wellness, Beverly Hills has chosen “WELLTH” as the theme for the campaign. First identified in a book of the same name written by mind body green founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness. Iconic Supermodel Christie Brinkley, a vegetarian since the age 14 and committed to an organic lifestyle, expresses her appreciation of the initiative stating “I'm thrilled to be involved with the launch of the City of WELLTH. A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry. A balanced approach to diet, exercise and mindfulness is the key to happiness and life long vitality.
Beverly Hills: City of WELLTH exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings,” comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau. To mark the launch , Jason Wachob leads a forum highlighting the WELLTH concept and what makes Beverly Hills the City of WELLTH. Experts in each pillar are joining Jason at Alo Yoga in Beverly Hills to discuss their own areas of expertise, the interplay between each pillar and how Beverly Hills contributes to the wellbeing of its visitors. These include Caley Alyssa (MOVE), Matthey Kenney (EAT), Dana Claudat (RESTORE), James Duigan (GRATITUDE), and Charlie Knowles (EXPLORE). Hotels across the city are getting involved with unique WELLTH packages room and spa packages.
No comments:
Post a Comment