Chennai, 16th March: New age FMCG company ‘Future Consumer’ launches, ‘Prim’ a smart homecare brand. Prim offers innovative products that will help millennials manage their homes in a fast and effortless way. The range includes first of its kind products like Colour Grabber, Magic Sponge, Fridge Odour Absorberand much more. The products are designed in DIY (Do It Yourself) manner and are for the contemporary young consumer, who is looking for clever, efficient hacks for age-old problems of running a well-managed home.
‘Prim Colour Grabber’ is an ultra-absorbent sheet that absorbs colour bleeding from any cloth and prevents it from staining other clothes while washing. ‘Prim MagicSponge’ works like an eraser. Wet it in water and it will erase toughest stains of grease, crayon markings, dust on walls, doors, floor tiles and so on. ‘Prim Fridge Odour Absorber’ is extremely simple to use and can be placed in the fridge or freezer to prevent transferring odour to other food items.
Speaking about the brand Mr. Keshav Biyani, Head – Personal and Home Care, Future Consumer Limited said, “Prim reiterates our aim to offer innovative products for new age consumers. It is a first of its kind smart homecare brand that helps you live a self-sustained life. Prim provides easy solutions to manage daily household chores in a simple and fast method. With Prim, consumers can ensure a well organised and clean home all the time.”
Prim Colour Grabber is priced at Rs. 120, Magic Sponge at Rs.100 and Fridge Odour Absorber at Rs. 100. The products are available at Big Bazaar, Big Bazaar GEN NXT, Easy Day, Heritage Fresh, Nilgiris and HyperCity stores PAN India.
‘Prim Colour Grabber’ is an ultra-absorbent sheet that absorbs colour bleeding from any cloth and prevents it from staining other clothes while washing. ‘Prim MagicSponge’ works like an eraser. Wet it in water and it will erase toughest stains of grease, crayon markings, dust on walls, doors, floor tiles and so on. ‘Prim Fridge Odour Absorber’ is extremely simple to use and can be placed in the fridge or freezer to prevent transferring odour to other food items.
Speaking about the brand Mr. Keshav Biyani, Head – Personal and Home Care, Future Consumer Limited said, “Prim reiterates our aim to offer innovative products for new age consumers. It is a first of its kind smart homecare brand that helps you live a self-sustained life. Prim provides easy solutions to manage daily household chores in a simple and fast method. With Prim, consumers can ensure a well organised and clean home all the time.”
Prim Colour Grabber is priced at Rs. 120, Magic Sponge at Rs.100 and Fridge Odour Absorber at Rs. 100. The products are available at Big Bazaar, Big Bazaar GEN NXT, Easy Day, Heritage Fresh, Nilgiris and HyperCity stores PAN India.
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