Chennai, September, 2017 – Brand USA has completed a very successful sixth annual India Mission. The mission visited the major metro cities of Mumbai, Chennai and New Delhi and saw an overwhelming response from the Indian travel trade, with more than 800 people attending. The India Mission comprised of 37 U.S. companies that included representatives from tourism boards, hotels, receptive operators, tourist attractions and other services, the largest group of 51 delegates visiting till now. Starting in Mumbai on September 10, 2017, the subsequent five days included B2B business sessions, panel discussions and VIP networking dinners that provided an opportunity for the visiting U.S. delegates to closely interact with Indian business partners. One-on-one meetings with key decision makers enabled both sides to renew or forge business relationships. The Indians also gained knowledge on U.S. products and destinations, as the visitors updated travel professionals on the unique tourism infrastructure and choices available in the USA.
Mr. Christopher L. Thompson, President and CEO, Brand USA said, “We are happy to see that visitation by Indian travelers to the United States is growing year–over-year. With 1.17 million visitors in 2016, India was the 11th highest ranked country by arrival numbers. However, in visitor spending India ranked 6th, higher than several countries with greater arrival numbers to the U.S. The year 2017 has also been declared the U.S.- India Travel and Tourism Partnership Year, and amongst the host of promotions undertaken by Brand USA in-market, the annual India Mission continues to be a major initiative for enhancing visitation from India.”
Ms. Sheema Vohra, Managing Director, Brand USA in India added, “We are delighted that the Brand USA India Mission 2017 was an immense success at all cities they visited, giving our Indian business partners lucrative opportunities for business collaborations. The tourism potential of New Age India is huge and our endeavor is to continue promoting the unparalleled tourism offerings of the United States of America, to this strata of discerning travelers.” The Indian invitees to the Mission included major stakeholders from the travel trade, airline representatives, hospitality professionals and tour operators. Additionally, a dedicated media day was organised in New Delhi with the leading travel trade and consumer media being invited to interact with visiting U.S. delegation.