The countdown to South India’s biggest, most extravagant and much awaited celebration has begun. The International Indian Film Academy (IIFA) announced the 2 nd edition of the highly anticipated celebrations of the biggest Utsavam, Fortune Sunflower Oil IIFA Utsavam Powered by Renault marking a landmark event in the illustrious history of the Cinema of South India. A magnificent extravaganza envisioned to honor and recognize the best of South India’s film industry, IIFA Utsavam Weekend and Awards is back with an exuberance spanning across two days on the 28 th & 29 th of March, 2017 at HlCC in Hyderabad.
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