Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy, Namrata Shirodkar and Jasmin Bhasinwent on a cross country tour to launch the New and Improved Tide Plus across Big Bazaar & Hypercity stores, and spoke about Tide’s latest campaign #CollarUpWithTide.
The campaign is a funny take on the perils of hanging your collar to prevent dirtying it, and how with the new best-ever Tide, you can pop up your whitest collar in pride. They encouraged homemakers across India to join the campaign and go for #CollarUpWithTide!
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