McDonald's India has announced its FIFA World Cup consumer focused programme that will engage football fans around the country. McDonald’s India will give young soccer enthusiasts a once in a lifetime opportunity to meet soccer heroes competing for the 2014 FIFA World Cup trophy in Rio de Janeiro, Brazil this summer.
Children or the guardian can participate in the McDonald’s Player Escort Programme by purchasing a Happy Meal at any of the McDonalds restaurants across west and south India. Customers purchasing a Happy Meal will receive a contest coupon with a 7 digit unique code. In order to enter the contest, the participant will need to answer a simple question related to FIFA World Cup by giving a missed call on 07878786060.
The winner will be decided on the basis of a draw of all the successful participants who answer the question correctly and their names would be announced on www.mcdonaldsindia.com/pep.This exclusive consumer focused McDonald's program, will give one child (age of 6 to 10), accompanied by a parent or guardian, a chance to travel to Rio de Janeiro, Brazil to participate in the excitement and passion of FIFA World Cup™. 1,408 children (aged 6-10) across the globe are provided the once-in-a-lifetime opportunity to attend the tournament and walk hand-in-hand onto the pitch with their football heroes.
“We are proud to be associated with FIFA World Cup 2014 and promise to bring the excitement of the world's most-watched sporting event to life for millions of young customers across our restaurants”, said Mr. Rameet Arora, Senior Director, Marketing and Menu Management, Hardcastle Restaurants Private Limited. Globally, McDonald’s will send 1,408 children to Brazil to serve as Player Escorts and support their country’s players. More details are available on the website: www.mcdonaldsindia.com
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