“The launch of MTV range of
fragrances marks our entry into a serious and significant category – personal
care.”Speaking about the range, Somesh Choudhary, Managing Director - Global
Fragrances, commented,
“MTV is a cult brand that resonates strongly with the
youth. Given our manufacturing & distribution capabilities, and MTV’s
creative strength, we’re confident of this range doing exceptionally well. It
has already received a great response from the trade.”
Introducing the MTV
Groovstafragrance, popular host and dance diva Shibani Dandekar, said, “It’s a
gentle floral fragrance with a slight musky aroma. Yuki Bhambri, International
Tennis player who unveiled the MTV Sportsta fragrance said, “MTV Sportsta
bursts with Spice & Freshness.
Commenting on the MTVRocksta fragrance, Nikhil Chinappa, MTV’s most
loved VJ and DJ commented,
“I like fragrances that are bold & electrifying
and Rocksta is definitely my kind a fragrance. MTV VJ Rhea who unveiled the MTV
Lovesta fragrance, said, “I think this perfume is inspired by me - It’s fun,
it’s subtle and very mushy.
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