Wednesday, 31 October 2012

Newly Introduced!!


After foraying into footwear, innerwear, lingerie, adventure bikes, eye-wear and other consumer products categories, MTV India, in association with Global Fragrances launched MTV Body Sprays and EDTs (Eau De Toilette). The range comprises six distinct fragrances for men & women. Commenting on the launch, Sandeep Dahiya, Sr. Vice President, Consumer Products, Viacom18, said, 

“The launch of MTV range of fragrances marks our entry into a serious and significant category – personal care.”Speaking about the range, Somesh Choudhary, Managing Director - Global Fragrances, commented, 

“MTV is a cult brand that resonates strongly with the youth. Given our manufacturing & distribution capabilities, and MTV’s creative strength, we’re confident of this range doing exceptionally well. It has already received a great response from the trade.” 

Introducing the MTV Groovstafragrance, popular host and dance diva Shibani Dandekar, said, “It’s a gentle floral fragrance with a slight musky aroma. Yuki Bhambri, International Tennis player who unveiled the MTV Sportsta fragrance said, “MTV Sportsta bursts with Spice & Freshness.  Commenting on the MTVRocksta fragrance, Nikhil Chinappa, MTV’s most loved VJ and DJ commented, 

“I like fragrances that are bold & electrifying and Rocksta is definitely my kind a fragrance. MTV VJ Rhea who unveiled the MTV Lovesta fragrance, said, “I think this perfume is inspired by me - It’s fun, it’s subtle and very mushy.

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