Encouraging Young Women To Take Up Entrepreneurship

Dream 4 India Project, has been conceived as a continuous endeavour by APC Consultants Pvt Ltd and Taurus Media to spread awareness about creating ‘Inclusive India’ where 50 % of the population in the productive age group

should be brought within the ambit of growth and progress of the country. This endeavour also tries to encourage inclusion of those marginalized from contributing productively to the society such as those who are differently-abled or challenged.

As a part of enhancing women power, Dream 4 India Project will involve itself in encouraging women power by deploying different means  such as events, visual & audio media and  print  & electronic media. The launch of this ambitious project is  aimed for encouraging  young women to take up entrepreneurship.A Women’s Convention was organized along with the Award Ceremony.

The keynote address was delivered by Smt. Sheela Rani Chunkath IAS, the   Principal Secretary and Chairman and Managing Director of Tamil Nadu Industrial Investment  Corporation Limited. Other women speakers who spoke on different issues concerning women including women entrepreneurship were Dr. Rekha Shetty, Vice Chair of RFPD  who spoke  about Innovation in Enterprise, Advocate K. Sumathi who dealth with Law and the Woman, Ms. Shashi Ravichandran, Founder, President , STAMPA, Ms. Mallika Mani, Director, Srikriti, The Teacher Education Centre, Ms. Janaki Ananth, Secretary, The Marketing Organization of Women Entrepreneurs, Ms. Usha Subramaniam, Corporate Filmmaker and Renowned Writer, Ms. Ophelia, Radio Jockey, Big FM and Ms. Swati Amar, Founder, Editor of Eve’s Times, a lifestyle monthly from Chennai. MOP Vaishnav College for Women won the overall shield for Invest India 2011. Three awards  each were given to students from SRM University, Ethiraj College for Women, SIET college, Queen Mary’s College, Mop Vaishnav College for Women and Stella Maris. Winners of the Individual event and team event made their presentations. In their effort to encourage  new talent, a cultural programme was presented by upcoming playback singers Anand and Krithika Surajit.