Monday, 2 April 2018

SBI Card partners with IMA to launch Doctor`s SBI Card

Chennai, 29th March: SBI Card, one of the country`s leading credit card issuers, has partnered with Indian Medical Association (IMA), the largest voluntary representative organization of Doctors of Modern Scientific System of Medicine , to launch ‘Doctor’s SBI Card’, an exclusive credit card for doctors.Designed to complement the distinct lifestyles and needs of doctors, the Doctor`s SBI Card is a pioneering product that delivers an unmatched value proposition to this consumer segment.
Doctor’s SBI Card is the only credit card in partnership with IMA. The product has been designed in close association with IMA and is based on research and insights into the distinct requirements and lifestyles of doctors. It offers several industry first features and exclusive benefits tailored for doctors, making it the most rewarding product in its class.
Doctor`s SBI Card offers industry first feature of professional indemnity insurance cover of INR 10 lakh to protect doctors against professional risks and liabilities.In their profession, doctors may face unforeseen events giving rise to risk of claims from patients or related parties. To safeguard their professional interest, the card offers cover for legal and defense costs as well as out of court settlements and court awards.
Speaking on the occasion, Mr. Hardayal Prasad, MD and CEO, SBI Card said, “India has the highest number of medical colleges and produces the maximum number of doctors annually, as compared to any other country. We are delighted to partner with IMA to introduce the Doctor`s SBI Card, an exclusive credit card with a unique value proposition designed for India`s large, fast growing community of doctors.
Based on research and insights into the unique lifestyles and requirements of doctors, the Doctor`s SBI Card integrates industry first features such as professional indemnity insurance cover and accelerated 5X rewards on medical supplies purchase for the benefit of doctors running private clinics. One of the insights our research revealed was that doctors incur 50% higher international spends than regular customers. Accordingly Doctor`s SBI Card has been tailored to offer accelerated rewards on travel bookings and international spends as well as privileges such as complimentary international and domestic airport lounge access. Doctor`s SBI Card offers the strongest value proposition for this consumer segment. We look forward to a successful association with IMA and are confident that we can scale up the Doctor`s SBI Card to become the most widely used credit card among doctors.”

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