Chennai, 20th February 2018: Future Consumer Limited (FCL), India’s next generation FMCG Company launches Golden Harvest Sona Masoori Rice. Offering premium quality, Golden Harvest Sona Masoori Rice is handpicked from the best paddy fields in South India. Each grain of rice is processed and checked using high-end Swiss Technology. Golden Harvest is a Rs. 1200 crore brand and has products in centre of plate categories like staples, spices and dry fruits. The brand aims at serving every Indian family through its large portfolio of 350 plus food products. Its latest product includes, Golden Harvest Sona Masoori Rice which is available in five variants created in packs of 10kg and 25 kg. The range includes Classic, Premium, Economy, Supreme, Popular and Standard quality of rice and is priced from Rs. 600 to Rs. 1900.
Speaking about the brand Kishore Biyani, Group CEO, Future Group said, “At Future Consumer, through our brands we want to offer every ingredient that makes a wholesome Indian thali. Rice is an integral part of the meals of the South Indian families. The launch of Golden Harvest Sona Masoori is our attempt to be the preferred brand in this region.” Golden Harvest products can be purchased from Big Bazaar, Nilgiris and Heritage stores.
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