Expansion Of Internet And Smartphones Is Creating A New Entertainment Zone

India’s largest online platform for original shows, ALT Balaji announced the release of its first Tamil show ALTBalaji Original Maya Thirrai at Chennai on 26th May 2017. All 16 episodes of the show are now available exclusively on ALT Balaji platform. To mark ALT Balaji’s entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of director Kaushik Narasimhan and producer Kutty Padmini. Maya Thirrai- a romantic thriller has southern superstars Nandha Durairaj, Eden Kuraikose and Lakshmi Priya making their debut on the digital platform.

Maya Thirrai, which means illusions is a mysterious tale of a woman named Sandhya, tangled in her own reality. The dramatic storyline as well as the shocking twists and turns definitely promises to make this digital show a compelling watch. ALT Balaji is targeting urban masses in over 60 cities, reaching out to about 75 million people via our app. The online entertainment option available to this section is either to watch non-Indian English or Hindi shows. There is definitely a gap here and a huge potential which could be tapped with our exclusive regional shows. Maya Thirrai is our first step in this direction and we are confident that the audience will be thoroughly entertained by it”, said Nachiket Pantvaidya, CEO, ALTBalaji. Producer Kutty Padmini adds, “I am glad to bring Maya Thirrai to the Tamil audience, it is gripping and has great surprise elements. Digital shows are future of entertainment; hence the show is very special and marks an important move for us all.