Unveiled a new consumer campaign and website

Brand USA, the destination-marketing organization for the United States has unveiled a new consumer campaign and website, www.GoUSA.in, as the organization works to increase inbound tourism to the United States. Through this new interactive campaign, Brand USA illustrates the diversity of the United Statesnd invites travelers to share their own unique experiences.The campaign launches with an innovative social-first approach, concentrating on shareable and relatable imagery and video contentwhose first person viewpoint will draw consumers into the frame and make them feel like they could have captured the shots themselves.

 

Music will also play a significant role in the new campaign, with music tracks tailored to individual personas and reflective of sounds distinct to the USA."As storytellers, we want to provide prospective travelers with the most compelling content that not only inspires them to visit, but also motivates them to plan a trip,” said Christopher L. Thompson, President and CEO of Brand USA. “Our new campaign meets travelers where they are and challenges them to see how far they can go on their USA experience.”The new [www.gousa.in] website features vibrant videos, loads of content, and cutting-edge mobile functionality.