Horlicks Ahaar Abhiyan is a unique initiative from Horlicks (GSKCH) that aims to increase awareness about the issue of malnutrition. As part of this project, Horlicks aims to raise funds for spreading awareness about better nutrition for children, training health workers and creating integrated child development programmes.
As parts of the programme an exhibition of drawings and paintings under the banner ‘Art for Nutrition’ is put up on display for public view at Koyambedu Chennai Mofussil Bus Terminus (CMBT).The drawings by the children are based on their understanding of nutrition. Koyambedu Chennai Mofussil Bus Terminus was chosen as the venue for the campaign because the event will have a strong impact.
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