Rajesh Khanna Back In Action With Havells Fans TVC

The legendary Bollywood superstar Rajesh Khanna makes a magnificent debut on the small screen with his very first TVC. Havells India Limited, one of the largest & India's fastest growing electrical and power distribution equipment manufacturer.
Directed by R. Balki, this TVC is shot in Bangalore at the Koramangala Indoor Stadium. 

The TVC showcases this iconic superstar, who is well known for unprecedented mass hysteria and a frenzied fan following, talking about his fans  and giving the viewers a sense that he still has a lot of fan following. 

Mr. Khanna is shown going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar. However there’s a charming twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans.

The essence of the TVC is beautifully captured with this concept and truly adds to the magnanimous aura of Rajesh Khanna. Commenting on his small screen debut, Rajesh Khanna modestly added, “To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. 

Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It’s good to be back.”Commenting on the new brand campaign, Anil Gupta, Joint Managing Director (JMD), Havells (India) said, “It is a constant endevour to come out with clutter breaking ad campaigns and create the desired impact so as to reach out to audience at large.

Speaking about the new advertisement, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas said “This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity.

Havells India Ltd is a billion-dollar-plus organization, and is one of the largest & India's fastest growing electrical and power distribution equipment.